By the time March arrives, the excitement of a new year has already started to fade. The vision boards are still there, the goals are still written down but the energy has shifted. For Unaiza Suliman, this is where most people get it wrong. “January is cute,” she says. “Everyone is motivated, everyone is posting their goals. But March? March is where you see who’s actually serious.”
For Unaiza, March is not just another month. It’s a checkpoint. A moment of truth. “You can’t lie to yourself in March,” she explains. “By now, your habits are showing. Either you’ve been consistent, or you haven’t. Either you’ve moved forward, or you’re still talking about what you want to do.” Her approach is direct, and intentionally so. In a world where ambition is often romanticised, she focuses on something far less glamorous: discipline. “People love the idea of success, but they don’t love the routine that comes with it,” she says. “The early mornings, the repetition, doing things when you don’t feel like it, that’s what actually changes your life.”
“Planning is important, but let’s be honest, a lot of people hide in planning,” she says. “At some point, you have to execute. You have to move.” Execution, however, requires clarity. And clarity, she believes, comes from honesty. “Sit down and ask yourself: what have I actually done in the last two months?” she says. “Not what you intended to do. Not what you were going to do. What did you actually do?” It’s a question that can be uncomfortable but necessary. “You can’t fix what you don’t face,” she adds. “If something isn’t working, change it. But don’t ignore it.” Another key part of her philosophy is ownership. Not just of goals, but of direction.
“No one is coming to save you,” she says. “No one is going to build your life for you. You have to decide what you want and then you have to take responsibility for it.”For Unaiza, this extends beyond career ambition into financial thinking. She encourages women to move from simply earning to building. “Income is important, but it’s not enough,” she explains. “You need to think about what you’re building. What do you own? What are you creating that will still exist five years from now?”This shift from short-term effort to long-term vision is what separates momentum from stagnation. At the same time, she is quick to point out that progress does not require perfection.
“You don’t need to have everything figured out,” she says. “You just need to move. You adjust along the way. But staying still is what keeps you stuck.”There is also an emphasis on protecting focus. In a world filled with distractions, comparison and constant noise, staying aligned with your own path becomes a discipline in itself. “Stop watching what everyone else is doing,” she says. “It’s distracting you. Focus on your lane. Focus on your growth.” As March 2025 unfolds, her message is clear and unapologetic. “This is the month where you decide,” she says. “Not with your words, but with your actions.” Because while the beginning of the year is filled with intention, March is where commitment is proven.
“And if you get March right,” she adds “the rest of your year starts to fall into place.”
